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While sitting in a Chamber of Commerce meeting the presenter, a very good salesperson, implied that success in sales was based on having the “right” personality. As the mind began to digest the statement the ears turned off and although she kept talking the question was, “Do you have the right personality to be in sales”? Is there a right or correct personality that makes sales easy and guarantees success?
If you have an aversion to sales for whatever reason then you are probably convinced that yes, indeed, there is a personality type that does better than any other and that personality type is not yours. If, on the other hand, you like sales and find it to be an enjoyable and rewarding experience, most of the time, then you are probably convinced that there is a personality type that does better at sales than any other and it is yours. If you believe that marketing and sales is the life blood of business and you recognize that every type of business has the full spectrum of personalities then your answer would probably be no, there must be some other factor or factors involved.
Perhaps it can be explained in the psychology used by the person rather than the personality. It is not to say that psychology is used to manipulate prospective customers. Psychology is used to understand the prospect, looking for clues, adjusting to the natural style of the prospect, matching and mirroring to be congruent. After all, people do business with those who are most like themselves, because they are generally comfortable with people who sound and talk (tone, speed and verbiage), move and pose (body gestures, clothing) like themselves.
A true sales person uses insight, understanding and perception in building trust and rapport from the very beginning. (Note - Rapport is NOT talking about the pictures on the wall, the trophies on the self of the clubs in the corner.) The rapport being discussed helps the prospect to feel comfortable, positive, trusting and confident. Engage a prospect framed according and the likelihood of a positive result increases, proceeding to the next step.
Other factors that effect ones ability to sell are behavior, attitude and techniques. Talking about the correctness of the order, which comes first, is a little like the chicken and the egg. Behavior has huge impact on attitude. It is said that if one goes and does, the attitude will correct itself. An example that has been seen many times is in the performance of service projects, often youth avoid service, but when strongly encouraged, they find the experience enjoable and uplifting. The same can be said of many activities, change the behavior and you change the attitude. Techniques can be as simple as understanding what your sales process is and using it. If you don’t have a sales process you will be defaulting to the buyer’s process which is generally and no sale for you.
Other writings can be found at: Ezine Aricles
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